My passion for marketing has always been a driving force in my life. From a young age, I was captivated by commercials and advertisements, not for the products themselves but for the creative strategies that made them so engaging. Iconic ads from the 90s, like Baby Bottle Pop and Kool-Aid's "Ohhh Yeah!" still resonate with me today. My curiosity for understanding the inner workings of these marketing ads led me to pursue a Bachelor of Commerce in Marketing from Toronto Metropolitan University and a Master of Science in Marketing and Consumer Behaviour.
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Working in the corporate world gave me a better grasp of applying marketing theories to a business's objectives. I thrived in a team environment, collaborating and innovating cross-functionally to generate fresh ideas and learn from their perspectives. However, in large organizations, it's easy to lose sight of the immediate impact of one's work. And I quickly learned that I was highly motivated by seeing concrete results.
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Transitioning to a smaller company allowed me to witness firsthand the significant influence a marketing manager could have on a business's success. This experience eventually led me to freelance for small and medium-sized companies, where I enjoyed meeting new people and making a difference in the local community. Now, I'm eager to return to a team environment where I can continue to grow professionally with a talented group of individuals while making significant impacts in the marketing world- maybe even getting an award or another publication!